Social Media and Content Officer

Full-time position. London-based.

Social Media and Content Officer


Job Title: Social Media and Content Officer
Department: Marketing
Reports To: Head of Marketing and Communications
Responsible For: n/a
Rate of Pay: £28,000/annum
Available Contracts: Full-time, permanent position.

Applications close 5pm, Sunday 28 Janurary.

Location: London Office (36-38 Hatton Garden, London, EC1N 8EB). Relocating to Edinburgh every August where accommodation will be provided.

To apply through our recruitment portal click here.


Based in London, you will look after all of Underbelly’s social channels including, but not limited to, content creation, scheduling and community management. You will work closely with the marketing team to make sure these channels align with the overarching marketing strategy, identifying opportunities for growth.

You’ll be up to date with current digital trends and able to jump on these quickly and efficiently. We are looking for someone creative and excited to work with artists across our different shows and events, creating content that enhances the various channels.

You will work also work across the Underbelly brand, using our tone of voice and brand to highlight the scope of work Underbelly produces. You’ll be the first point of contact for customers through our channels, responding in line with our guidelines and working closely with our box office and customer service teams.

As well as working closely with the Marketing team you’ll work with our internal teams including programming, operations, partnerships and production. You’ll also collaborate with on-site temporary staff whilst the festival is operational such as a box office, front of house, bar and site teams.


Main Duties

The main duties of this role include:

  • Overseeing the day-to-day running of all of Underbelly’s social media channels including Underbelly Boulevard, Underbelly at the Edinburgh Fringe, Underbelly Ent, and other shows and festivals in the market at various times.
  • Constantly looking for content opportunities across all of our shows and events.
  • Splitting time across different events, with the primary focus in August being Edinburgh Fringe
  • Aligning the schedule with our stakeholders, including sponsors and producers to achieve key deliverables on these channels.
  • Supporting the Marketing Officer and Manager monitor paid advertisements and align content strategies.
  • Working with freelance photographers and videographers to create content in line with Meta’s best practices.
  • Coordinating capturing content at Edinburgh Fringe, making sure a good spread of shows and venues and included.
  • Monitoring all social channels, responding where possible to enquiries, and escalating to the correct team where necessary.
  • Identifying new ways to develop and expand Underbelly’s digital audience.

Person Specification

  • A minimum of one to two years experience looking after social media channels (agency or client side) preferably in a fast-paced environment. Alternatively, a transferrable role within the arts and entertainment sector will also be considered.
  • Knowledge of strong, engaging social media content.
  • Demonstrated excellence in writing and editing skills.
  • Excellent time management skills.
  • Excellent proofing and copywriting skills.
  • We need someone who can take initiative and jump straight in where needed.
  • The capacity to work independently as well as collaboratively.
  • Ability to work efficiently in an often fast-paced environment.
  • General knowledge of Adobe’s Creative Suite (Photoshop/Illustrator/Premiere Pro) and Canva is desirable.
  • Experience working in events/festivals/arts is preferable but not essential.

Staff Benefits

  • Free entry to shows at Underbelly venues (subject to availability).
  • 25% discount at Underbelly bars.
  • Staff social events.

Equal Opportunities

Underbelly is committed to reducing its environmental impacts in its everyday operations. We are also committed to maintaining the open-access policy of Underbelly. We are an equal-opportunity employer and welcome applications from all sectors of the community.

It is the policy of Underbelly to ensure that no job applicant or employee receives less favourable treatment on the grounds of age, disability, sex, sexual orientation, race, religion or belief, gender reassignment, marriage or civil partnership, pregnancy or maternity, or is disadvantaged by conditions or requirements that cannot be shown to be justifiable.

We expect employees to support these commitments and to assist in their realisation.

To apply through our recruitment portal click here.

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