Underbelly is a UK based live entertainment company. Our events and festivals division operates one of the largest operations at the Edinburgh Festival Fringe, selling over 460,000 tickets for over 200 shows, in 22 venues over 25 days in 2019.

2019 was the seventh year Underbelly produced Edinburgh’s Christmas for City of Edinburgh Council (2018/19 saw a record breaking 2,631,154 people pass through East Prince Street Gardens), and the third year of producing Edinburgh’s Hogmanay also on behalf of City of Edinburgh Council, which in 2019-20 welcomed 160,000 over 3 days from 87 countries.

2020 marks the twelfth year of Underbelly Festival on the Southbank – one of the biggest multi-arts offerings in London.

Underbelly also produces Christmas in Leicester Square, Udderbelly Festival in Hong Kong, West End Live in Trafalgar Square for Westminster City Council and the Society of London Theatre.


Production Services

We offer a fully integrated event production service for major public events. Because our background is in creating, delivering and selling our own content driven festivals, we reckon that we’ve got something just a little bit different from the rest…

  • We know how to conceive of new ideas that help to develop and grow an event.
  • We think creatively and we love detail in design and execution.
  • We know what people want to see on a stage and how they want to see it… we programme over 500 shows at our own festivals every year.
  • We’ve got great links into the UK theatre, comedy and cabaret scene.. it’s what we programme all year.
  • We understand the need for superb customer experience and great staff…. we employ over 600 festival staff every year.
  • We’re very experienced in technical event production, from big outdoor stages to small tents.
  • We’ve got great supplier and contractor relationships.
  • We understand the importance of managing and working to a budget… we do it on our own festivals, at our own risk, the whole time.
  • We understand big crowd numbers and people management… over 1.7 million people bought tickets to our events last year and 5 million people came through sites that we managed.

And most importantly, we’ve got an amazing full time team with permanent departments in production, marketing, ticketing, press, operations and programming that allows us to offer a really bespoke and all encompassing service.

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