Marketing Manager

SUMMARY
Closing date – 6pm, Sunday 16^th June
Based – London
Salary – £35K
Reports to – Head of Marketing and Communications

ABOUT UNDERBELLY

Underbelly is a UK-based live entertainment company founded in 2000 by Ed Bartlam and Charlie Wood that specialises in producing and programming ground-breaking theatrical productions and the creation of city-centre cultural events and festivals across the UK, USA, Asia & beyond. Underbelly, alongside ATG Productions, is the lead and originating producer of the Olivier Award winning Cabaret at the Kit Kat Club, now in its third year in the West End.

Recent productions also include Macbeth starring Ralph Fiennes and Indira Varma, The McOnie Company’s Nutcracker at the Tuff Nutt Jazz Club at Southbank Centre, La Clique in Manchester & London, Cabaret Royale at the Gaillard Centre in Charleston and the inaugural headline show at Underbelly Boulevard, Club Kabarett.

Underbelly Boulevard, our first permanent venue, opened in 2023 in the heart of Soho presenting and producing an outstanding variety of cabaret, comedy, circus, music and theatre.

Current live Events are Christmas in Leicester Square, Skate West End and Underbelly Festival, previously on London’s Southbank, at Earl’s Court and in Cavendish Square.

In 2024, Underbelly will produce The McOnie Company’s The Artist, Tweedy’s Massive Circus beginning a UK-wide tour at the RSC in Stratford-upon-Avon and the 20th anniversary of La Clique in Edinburgh and London.

One of the largest producers at the Edinburgh Festival Fringe, Underbelly is proud to have previously presented Fleabag in 2013, Six in 2018, Rob Madge’s My Son’s a Queer, (But What Can You Do?) in 2022 and Kathy & Stella Solve a Murder in 2023.

OVERVIEW OF THE ROLE

In October, Underbelly opened it’s first permanent home, Underbelly Boulevard Soho. It’s a very exciting journey in the company’s history and the chance for an experienced marketer to make a dent in the West End theatre and hospitality landscape. Underbelly Boulevard is a venue encompassing a bar, restaurant, and performance space, open all day, 7 days a week.

We are looking for a Marketing Manager to work alongside Underbelly’s Head of Marketing and Social Media Officer to manage the marketing strategy and rollout of this new venue. You will manage and be the first point of contact for all show marketing as well as the restaurant and bar.

Within this role, you’ll work across specific Underbelly Productions within the building and where priorities allow, some events and productions external to Underbelly Boulevard. You’ll be an integral part of our marketing team, working alongside and managing permanent and temporary team members.

Responsibilities include developing the campaign, budget management, deals with ticket agencies, poster designs and rollout, paid media planning and tracking, emails to Underbelly mailing lists, website management, brand partnership implementation, PR management and more depending on the campaign. You’ll be the key point of contact alongside the head of marketing and programming team for agencies – media, design, PR – and any producers and stakeholders involved in the project.

We are looking for someone creative, diligent and a self-starter. There will be aspects of this role where you will be the main strategic lead, but there are also times when you need to look after the nitty gritty tasks. No two days will be the same.

KEY RESPONSIBILITIES

• Strategically developing full-scale marketing campaigns based on ticket and footfall targets, set budget and timelines.
• Attend regular meetings with internal and external teams to ensure the marketing campaigns are performing to their maximum capacity.
• Continue to develop the new brand including the relevant framework and guidelines.
• Growing the Underbelly Boulevard owned channels, creating a strategy for this
• Working with the press team to amplify earned media.
• Working with shows to maximise their coverage across Underbelly Boulevard marketing.
• Manage the venue website.
• Collaborating on social media platforms.
• Maintaining onsite signage of the venue and creating assets in-house using Adobe Creative Suite where required.
• Attending regular meetings with venue teams to ensure exemplary running of the space including box office, bar, restaurant, venue management, venue hires and technical staff.
• Working with external agencies and the wider Underbelly team on Underbelly produced shows, including our in-house programming department.
• These campaigns include developing campaign and audience strategy, budget management, deals with ticket agencies, poster design and rollout, paid media planning and tracking, brand partnership implementation, photoshoot and media moment management and more depending on the campaign.

THINGS WE ARE LOOKING FOR 

• An experienced marketer with good knowledge of full-scope marketing campaigns
• A background in a ticket sales-focused environment such as events, festivals, live music, touring comedy/theatre and venues will be advantageous. A background in hospitality or a combination of this and live events is also beneficial.
• Very good digital marketing knowledge with the ability to set KPIs, targets and expectations for paid media campaigns. A plus if you’ve run these yourself!
• Sales-focused with good analytical skills and the ability to interpret marketing analytics and make recommendations for improvements.
• A keen interest in the live entertainment industry is a must.
• Experience managing marketing budgets and tracking this to KPIs.
• Awareness of London theatre ticket pricing and ability to make recommendations on this based on key show revenue targets.
• High attention to detail is crucial as is strong copywriting skills.
• Good knowledge and experience of social media, having created strong, engaging content
• Creative thinker and problem solver.
• Excellent communication skills.
• Experience and working knowledge of Adobe Creative Suite, InDesign, Photoshop, and film editing skills would be an advantage.
• Experience using CMS-based websites.
• Experience managing more junior members of a team is a bonus.

STAFF BENEFITS

• Free entry to shows at Underbelly venues (subject to availability).
• Discount at Underbelly bars.

EQUAL OPPORTUNITIES

Underbelly is committed to reducing its environmental impacts in its everyday operations. We are also committed to maintaining the open-access policy of Underbelly. We are an equal opportunity employer and welcome applications from all sectors of the community.

It is the policy of Underbelly to ensure that no job applicant or employee receives less favourable treatment on the grounds of age, disability, sex, sexual orientation, race, religion or belief, gender reassignment, marriage or civil partnership, pregnancy or maternity, or is disadvantaged by conditions or requirements that cannot be shown to be justifiable.

We expect employees to support these commitments and to assist in their realisation.

HOW TO APPLY

Please apply here – https://underbelly.teamdetails.com/opportunity/349. Applications are being assessed on a rolling basis, please apply as soon as possible.

Make sure to read the job spec carefully and respond to the application with this in mind. Email Lauren Carroll (laurenc@underbelly.co.uk) with any questions.

Unfortunately, due to the number of applications, only shortlisted candidates will be contacted.